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Nortic simplifies everyday life for a touring organizer
Since 2020, Tobbe Trollkarl has been using Nortic to manage ticket sales, audience communication, and marketing for his own tours around Sweden. With recurring family performances, many stops, and a high-paced operation, the need for a platform that is simple, stable, and efficient has been crucial.
From manual bookings to a smoother ticket journey
Before Tobbe started using Nortic, ticket bookings were done through a custom solution where visitors signed up via forms and then paid with Swish or cash on site. It worked – but it involved a lot of manual work and great uncertainty before each performance.
Since the audience did not pay directly, it became difficult to predict the actual number of visitors. Performances needed to be overbooked to avoid empty seats, while the risk of full venues was always present.
When Tobbe came into contact with Nortic, it was primarily the flexibility and simplicity that stood out. Now Nortic is a central part of the entire workflow – from ticket purchasing to automated mailings and continuous audience dialogue.
Sex år senare är jag fortfarande en extremt nöjd kund.
A platform that is easy to use – every day
As a sole organizer and touring artist, it is important that administration does not take more time than necessary. For Tobbe, Nortic's user-friendliness has been one of the greatest strengths since the start. He describes the platform as fast, clear, and easy to work in without feeling overloaded or technically complicated. This applies to both backstage work and the experience for the audience buying tickets. At the same time, he highlights support as an important part of the overall experience.
Insight – a natural next step
When Nortic launched Insight, Tobbe started early using the platform's tools for audience communication and email marketing.
Previously, he had worked in several external systems for newsletters and mailings, where a lot of work had to be done manually through exporting and importing customer data. With Insight, the workflow changed.
Här fanns ju allting integrerat. Det blev mycket mindre handpåläggning för att exempelvis bygga pepp inför föreställningar.
Today, Tobbe uses Insight for, among other things:
For an operation with many performances and recurring tours, the automations in Insight have become particularly valuable. Instead of manually following up with each ticket buyer, communication is done automatically through targeted mailings and pre-programmed flows. This not only makes the work more efficient – but also helps Tobbe maintain contact with his audience between performances.
A tool that grows with the business
Even though Tobbe today primarily uses Insight for email mailings and automations, he sees great potential in the platform's further possibilities regarding audience data and segmentation.
What makes the biggest difference is the whole – that ticket sales, audience data, and communication are all gathered on the same platform. For Tobbe, it ultimately comes down to being able to focus more on the performances and less on the surrounding administration. And after several years as a user, the feeling is clear.
Nortic är överlägset marknadens mest användarvänliga plattform. Den är enkel och snabb, och jag skapar enkelt snygga och informativa biljettsidor.
