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When customer data becomes the key to smarter events
Monarch has for many years produced tours, concerts, and larger live events across the country. Through its operations, the team has worked on everything from children's and family productions to larger destination-based concepts like Gåsemora on Gotland. Since 2014, they have used Nortic for ticket sales, audience data, and marketing around tours and live events throughout Sweden.
A Long-term Collaboration
When they first chose Nortic, it was primarily the ability to own and work with their customer data that stood out compared to other players in the market. At the same time, they appreciated that the platform evolved in line with the business's needs.
Vi insåg ganska tidigt att kunddata skulle bli viktigt för oss. Det har varit den stora grejen för oss från början. Därför har vi alltid varit väldigt nöjda med Nortic.
From Separate Tools to an Integrated Platform
Even before Insight was launched, Monarch actively worked with email marketing and audience communication. However, external systems and manual exports of customer data between different platforms were required. When Insight was introduced, the workflow became significantly smoother. By gathering ticket sales, customer data, and send-outs in the same platform, the team gained both better oversight and more efficient work processes.
For Monarch, Insight is not just about send-outs – it's also about understanding which target groups actually buy tickets. Through the audience data, the team can analyze past sales, identify relevant target groups, and use the insights to support new investments and tours. The team can quickly identify relevant target groups and communicate locally with previous ticket buyers in each location. This makes marketing both more relevant and more accurate without having to be built up manually each time.
Smidigheten i att allt ligger i samma system har underlättat vårt arbete mycket.
Automations that Improve the Audience Experience
For larger productions and destination-based events, automations and SMS send-outs have become an important part of the audience experience. For example, during the work with Gåsemora, Insight was used to send out practical information about logistics, transportation, and parking to visitors before the events.
Since the events had many logistical parts, the automations became a way to create security and clarity for the audience while reducing administration for the team behind the production.
A Tool that Continues to Evolve
After more than ten years as a customer, Monarch still sees Nortic's development pace as an important strength in the collaboration. Joakim particularly highlights how Insight has made it possible to combine ticket sales, audience data, and communication in one and the same flow. For Monarch, it is the entirety that makes the difference – the ability to both reach the audience, understand it, and work more long-term with the relationship to ticket buyers.
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