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Cookie and Data Protection Policy

At Nortic, we value your privacy. Here we describe how we use cookies and similar technologies, what personal data we process, and how you can manage your settings.

The policy applies to our websites nortic.se and tickets.nortic.se, including information pages, event search, and ticket purchases.

What are cookies?

Cookies are small text files that are saved on your computer, mobile, or tablet when you visit a website. They are used for the website to function, remember your settings, and collect information about how the website is used. There are different types of cookies:

  • Session cookies: Temporary cookies that usually disappear when you close the browser.

  • Persistent cookies: Cookies that are saved for a fixed period or until you delete them yourself.

  • First-party cookies: Cookies placed via the website you visit.

  • Third-party cookies: Cookies placed by other actors, such as providers of analytics and marketing services.

Why do we use cookies?

We use cookies and similar technologies to make our websites and ticket purchasing functions work, improve the user experience, analyze how our services are used, and measure the impact of our marketing. We categorize our cookies into four categories.

1. Necessary cookies

Necessary cookies are required for the basic functions of the websites to work. They are used, for example, to:

  • Ensure the function and security of the websites.

  • Manage ticket selection, cart, and other functions during the purchase process.

  • Enable technical functions needed to complete a ticket purchase.

  • Remember your cookie and privacy settings.

Necessary cookies are used without consent when they are strictly necessary to provide a service you have expressly requested or to transmit electronic communication.

2. Functional cookies

Functional cookies are used to enhance the functionality of the websites and customize certain features according to your settings. This may involve remembering choices or settings that make the website easier to use.

Functional cookies that are not strictly necessary are used only if you have consented to them.

3. Analytics cookies

Analytics cookies help us understand how our websites are used and how we can improve them. We can, for example, collect information about:

  • Which pages are visited.

  • How visitors navigate between pages.

  • How different functions are used.

  • How visitors interact with event pages and the purchase process.

  • Technical problems and user behaviors that affect the experience.

For this, we use, among others, Google Analytics 4 and behavior analysis tools.

Analytics cookies and corresponding technologies requiring consent are only used if you have approved the Analytics category.

4. Marketing cookies

Marketing cookies and similar technologies are used to measure, improve, and customize advertising on other websites and digital platforms.

For example, they can be used to:

  • Measure the results of advertising campaigns.

  • Follow up on visits and relevant events on our websites.

  • Create target groups for advertising.

  • Show relevant ads based on previous visits and interactions.

  • Optimize advertising and marketing efforts.

For this, we use services from Google, Meta, and TikTok. We also use server-based conversion tracking, such as Meta Conversions API. This means that certain information can be sent from our servers to our marketing providers to measure and improve advertising.

Marketing tracking requiring consent is only used if you have approved the Marketing category.

What cookies and services do we use?

We use both our own cookies and technologies from external providers.

Below are examples of services used on our websites.

  • Nortic's cookie tool: Used to manage and save your cookie and privacy settings. Category: Necessary.

  • Google Analytics 4: Used to collect statistics and analyze how our websites are used. Category: Analytics.

  • Google Ads: Used to measure conversions, follow up on advertising, and optimize marketing campaigns. Category: Marketing.

  • Meta Pixel and Conversions API: Used to measure conversions, create audiences, and improve advertising on Facebook and Instagram. Category: Marketing.

  • TikTok Pixel: Used for conversion measurement and advertising on TikTok. Category: Marketing.

  • Behavior analysis tools: Used to understand how visitors interact with our websites and identify improvement opportunities. Category: Analytics.

  • HubSpot: Used for form management and can also be used for visit tracking. Category: Depends on the feature used.

We also use Google Tag Manager to manage technical integrations and tracking.

A complete list of the cookies and similar technologies used, including names, providers, purposes, and storage periods, is available via our Privacy Settings.

How do you manage your cookie settings?

When you visit our websites, you can choose which categories of cookies and similar technologies you want to allow. You can:

  • Accept all voluntary cookies.

  • Reject all voluntary cookies.

  • Customize your settings by selecting categories.

Necessary cookies are used for the basic functions of the websites to work. Other categories are voluntary. You can change your settings or withdraw your consent at any time via Privacy Settings on our website. If you withdraw your consent, the continued processing based on the consent ceases. Withdrawal does not affect lawful processing that has already occurred. You can also delete or block cookies through the settings in your browser. Note that some functions may be affected if you block necessary cookies.

What personal data is processed?

When you visit our websites, we may process technical data, such as:

  • IP address.

  • Browser and device.

  • Visited pages and times of visits.

  • Interactions with the website's functions.

  • Cookie identifiers and other technical identifiers.

Which data is processed depends on the features you use and the privacy settings you have chosen.

When you purchase tickets

When you make a ticket purchase via tickets.nortic.se, the personal data needed to administer and complete the purchase is processed. This may include:

  • Name and contact information.

  • Information about which tickets you purchase.

  • Booking and order information.

  • Information needed for payment and ticket delivery.

  • Any additional information requested by the organizer in connection with the purchase.

The organizer is the data controller for the processing of personal data conducted to administer and complete the ticket purchase.

Nortic AB is the data processor and processes these data on the organizer's behalf.

When you contact us

If you contact Nortic via our contact forms or support channels, we process the data needed to respond to and follow up on your inquiry. This may include name, email address, phone number, and the content of your message.

The responsibility for personal data depends on the type of case and whether Nortic processes the data for its own purposes or on behalf of an organizer.

How do we use your personal data?

Personal data is processed for different purposes depending on the service you use.

To provide our services

We process data to ensure the websites function, manage technical features, and enable ticket purchases.

For ticket purchases, Nortic processes data on the organizer's behalf and according to the organizer's instructions.

For analysis and development

We use information on how our websites are used to understand visitors' needs, identify problems, and improve our services.

When processing is based on consent, we use the data only for the purposes you have approved.

For marketing

We may use data about visits and interactions to measure advertising, create audiences, and display relevant ads.

When such processing requires consent, it only occurs after you have given your consent.

For security

We process certain technical data to protect our websites, prevent misuse, and manage security incidents.

For processing where Nortic is the data controller, the legal basis can be legitimate interest when the conditions for this are met.

Customer communication and marketing mailings

In connection with a ticket purchase, you may receive messages needed to administer your purchase, such as booking confirmations, tickets, and important event information. Such messages differ from marketing mailings.

Nortic and organizers may also use email, SMS, or other channels for marketing, where there is a valid legal basis and applicable rules for electronic marketing are followed. If data about previous visits, searches, or started ticket purchases are used for reminders or targeted marketing, this should be backed by an applicable legal basis.

You can unsubscribe from marketing mailings according to the instructions in each mailing. Unsubscribing from marketing mailings is not the same as withdrawing consent for cookies. You manage your cookie settings separately via Privacy Settings.

Who can access your data?

Personal data can be shared with the parties that need them to provide our services. This may include:

  • Organizers: To administer ticket purchases, hold events, and manage their customer relationships.

  • Payment providers: To handle payments and related services.

  • Technical providers: For operation, security, support, and development of our services.

  • Analytics and marketing providers: For statistics, conversion measurement, and advertising, when there is legal support for the processing.

  • Authorities: When we are required to disclose data by law.

The role and responsibility of the recipient depend on the processing involved. Some providers process data on our behalf, while others are independently responsible for personal data.

We do not sell your personal data.

Where is your personal data processed?

We use providers both within and outside the EU/EEA. When personal data is transferred to countries outside the EU/EEA, the transfer must be supported by GDPR, for instance through an adequacy decision or the European Commission's standard contractual clauses. Additional protective measures are used when necessary. You can contact us for more information on the applicable protective measures.

How long do we retain the data?

We retain cookies and personal data only as long as they are needed for each purpose or as long as there is another valid basis for retaining the data.

  • Cookie settings: Your choice is saved for up to 12 months.

  • Necessary cookies: Saved as long as needed for each function.

  • Functional cookies: Saved according to the storage times specified in the cookie list.

  • Analytics cookies: Saved according to the settings of each tool and the storage times specified in the cookie list.

  • Marketing cookies: Saved according to the settings of each tool and the storage times specified in the cookie list.

  • Data from ticket purchases: Processed according to the organizer's instructions and applicable storage requirements.

The storage period for personal data collected through cookies may differ from the lifespan of the cookie itself.

Your rights

According to GDPR, to the extent the rules are applicable, you have the right to:

  • Request access to your personal data.

  • Have incorrect data corrected.

  • Request deletion of your data.

  • Request restriction of certain processing.

  • Object to certain processing.

  • Request data portability when the conditions are met.

  • Withdraw a previously given consent.

For processing where Nortic is the data controller, you can contact us through nortic.se/helpcenter/kontakt.

For processing where the organizer is the data controller, you can contact the organizer. Nortic can also assist in forwarding your request to the correct party.

You also have the right to file a complaint with the Swedish Authority for Privacy Protection (IMY) via imy.se.

Who is responsible for your data?

Nortic AB, organization number 556608-9164, is the data controller for processing that Nortic itself determines the purpose and means for.

For ticket purchases, the organizer is the data controller for the processing of personal data conducted to administer and complete the purchase. Nortic processes these data as a data processor.

Contact information

Nortic AB
Blekingegatan 1
371 57 Karlskrona
Organization number: 556608-9164

Contact: https://nortic.se/helpcenter/kontakt

More information about Nortic's own processing of personal data is available in our Privacy Policy.

Changes to the policy

We may update this policy if our services, technical solutions, or the processing of personal data changes.

Last updated: 2026-10-27