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When relationship, simplicity, and flexibility become crucial
Northevent organizes concerts all over Sweden with both established and new artists. The business is run with a clear focus on collaborations with charitable organizations, where Erikshjälpen is currently the main partner behind the events. The work has also been recognized outside the industry. During the year, the collaboration between Northevent and Erikshjälpen was nominated for the Stenbeck Prize – an award that recognizes outstanding initiatives in charity and social benefit.
With everything from concert halls and churches to festivals and tours, the business has grown rapidly, while the demands for smooth workflows and flexible ticket sales have become increasingly important. Since 2020, Northevent has been using Nortic as a platform for ticket sales, audience management, and newsletters.
A Quick Start with Nortic
The contact with Nortic began during an organizer forum in Skellefteå where Markus met Hassan from Nortic. What initially caught the interest was the combination of simplicity, accessibility, and a pricing model that worked for their type of business.
Tio minuter senare bestämde jag mig – då kör vi Nortic.
For Northevent, which organizes many different types of events and tours, flexibility quickly became an important factor. The ability to control service fees and customize the ticket setup themselves gave greater control over the economics surrounding the events.
For an event company with many productions running in parallel, simplicity in daily work is crucial. Markus describes Nortic as a platform that makes it easy to quickly set up events, manage ticket sales, and administer events without unnecessary complexity.
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Insight Became a Natural Complement
When Northevent later started using Nortic Insight, newsletters and audience communication became a natural extension of ticket sales. Previously, the team hadn't worked in any separate tool for email marketing, but with Insight, they got the opportunity to communicate directly with past ticket buyers and build relationships with the audience over time.
Flexibility that Simplifies Life for Organizers
Since Northevent organizes concerts at many different venues around the country, they often work with external venues with different technical solutions and requirements. Therefore, Markus particularly appreciates that Nortic is perceived as simple and flexible compared to many other ticket platforms he has come into contact with over the years.
Det är supersmidigt att lägga upp evenemang på plattformen. Jämfört med andra biljettsystem är Nortic överlägset enklast att använda.
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