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How Nortic became a natural part of Lokverkstan's business
When Lokverkstan Eventarena reopened in Motala in 2022, Jonny and the team behind the operation faced a new phase. With large public events, multiple arenas, and a fast-paced operation, they needed a platform that could handle the entire flow: from ticket sales to marketing and customer data.
The Lokverkstan is today one of the region's largest event venues with a capacity for approximately 3,000 guests. Here, major concerts, galas, and corporate events are organized with high demands on both ticket flows and audience experience. The Saluhallen (SH), a more flexible venue where everything from smaller concerts and club nights to student events and live performances take place under one roof. Together, this means a business with many types of events, different target groups, and varied ticket strategies.
A platform that works in practice
For Lokverkstan, user-friendliness has been crucial. In a business where a lot happens at the same time, work needs to move quickly, both for organizers and for visitors. Jonny describes Nortic as a platform where functionality and simplicity go hand in hand. The administrative work becomes efficient without feeling technically heavy, while the purchase experience for the audience is smooth and intuitive. At the same time, the team appreciates that the platform offers advanced features without becoming complicated to work in.
Det är ett väldigt lätt system att jobba i som administratör bakom kulisserna. Det som egentligen är avancerat känns enkelt att jobba med.
From gut feeling to actual insights
Lokverkstan began using Nortic Insight early on, and today the platform's analysis and marketing tools are a natural part of the work before each event.
Through Insight, the team works with:
Even before Insight, the business actively worked with customer data, but the process was significantly more manual and time-consuming. Data needed to be exported between different tools and target groups had to be built by hand. With Insight, the work became both faster and more precise. For the team, it's not just about collecting data – but about using it to make better decisions regarding marketing, target groups, and future events.
A major strength with Insight is the ability to understand which target groups actually buy tickets for different types of events. Jonny says the team often uses previous sales data to analyze audience behaviors and adjust communication ahead of upcoming events.
A collaboration built on closeness and commitment
For Jonny, the collaboration with Nortic is not just about technology and functionality, but also about the relationship behind the platform.
He describes a close collaboration where the dialogue feels personal and there is an understanding of the business's needs and pace.
Det började med ett engagemang och ett intresse som jag upplevde som genuint. Jag testade på grund av personerna, men stannade kvar på grund av funktionaliteten.
The combination of a user-friendly platform, powerful tools for ticket sales and marketing, and a close collaboration has made Nortic an obvious part of Lokverkstan's and Saluhallen's continued development.
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