[{"data":1,"prerenderedAt":670},["ShallowReactive",2],{"settings-published-sv":3,"sb:referenser/sommarteatern-i-ystad:published:sv":308,"case-tags-published-sv":541,"BaseBreadcrumbs-referenser/sommarteatern-i-ystad-published-sv":553,"BlockMoreCases-cases-Live-published-sv":560,"BlockMoreCases-index-published-sv":643},{"_uid":4,"cities":5,"component":15,"searchPage":16,"b2bLinkDemo":22,"b2bFooterCTA":25,"b2bLinkLogin":34,"b2cFooterCTA":37,"b2cLinkLogin":45,"cityUrlPrefix":47,"serviceInsight":48,"servicePlanner":51,"b2bLinkRegister":54,"b2cNavigationCTA":56,"serviceMarketing":60,"b2cLinkHelpcenter":63,"b2bFooterLinksLeft":66,"b2bNavigationLinks":87,"b2cFooterLinksLeft":181,"b2cNavigationLinks":194,"socialLinkFacebook":223,"socialLinkLinkedin":224,"b2bFooterLinksRight":225,"b2bStickyButtonLink":241,"b2cFooterLinksRight":242,"forcePrerenderPages":257,"serviceEventManager":258,"socialLinkInstagram":259,"b2bFooterLinksBottom":260,"b2bStickyButtonLabel":289,"b2cFooterLinksBottom":290},"6e9d633f-25f0-45d3-8f47-145630a6cc1b",[6,11],{"_uid":7,"city":8,"component":9,"sponsoredEventId":10},"851b8327-34b2-4e12-b68f-eada52ca7701","Stockholm","GlobalCity","86615",{"_uid":12,"city":13,"component":9,"sponsoredEventId":14},"7b0f5137-11a1-4c5b-b5bf-1b264a4fe0f6","Göteborg","85791","GlobalSettings",{"id":17,"url":18,"linktype":19,"fieldtype":20,"cached_url":21},"53d5e3d0-6b8b-46b7-bf35-117763f14d3a","","story","multilink","search",{"id":23,"url":18,"linktype":19,"fieldtype":20,"cached_url":24},"60099958-3f99-42b5-ae3a-f1b4cd3b6f8a","kontakt/boka-demo",[26],{"_uid":27,"text":28,"component":29,"buttonLink":30,"buttonLabel":33},"c9166295-d224-458d-ad92-5ad3429aacc2","Vill du köpa biljett?","GlobalCTA",{"id":31,"url":18,"linktype":19,"fieldtype":20,"cached_url":32},"70a4adbc-e30d-480b-be66-39969ac5e52c","index","Se alla event här",{"id":18,"url":35,"linktype":36,"fieldtype":20,"cached_url":35},"https://enter.nortic.se/","url",[38],{"_uid":39,"text":40,"component":29,"buttonLink":41,"buttonLabel":44},"e7392dcd-3b38-4ba8-aa02-ff84ee5dae0b","Är du arrangör?",{"id":42,"url":18,"linktype":19,"fieldtype":20,"cached_url":43},"b3a3bfca-80ac-40c1-8ca1-9d8b8eab9c94","biljettplattform","Se hur vi kan hjälpa dig",{"id":18,"url":46,"linktype":36,"fieldtype":20,"cached_url":46},"https://www.nortic.se/hjalpcenter","/stad/",{"id":49,"url":18,"linktype":19,"fieldtype":20,"cached_url":50},"917a5db8-1cdd-4843-af3c-75b4f95f8938","tjanster/insight",{"id":52,"url":18,"linktype":19,"fieldtype":20,"cached_url":53},"9a850757-c1e2-42c7-b66b-6c1fe86ae6ec","tjanster/planner",{"id":18,"url":55,"linktype":36,"fieldtype":20,"cached_url":55},"https://register.nortic.se",[57],{"_uid":58,"text":40,"component":29,"buttonLink":59,"buttonLabel":44},"1bce67f3-11e6-4087-b995-2c755be476b0",{"id":42,"url":18,"linktype":19,"fieldtype":20,"cached_url":43},{"id":61,"url":18,"linktype":19,"fieldtype":20,"cached_url":62},"d35d8318-fd5a-4389-afcd-c2c645eeed5d","tjanster/marketing",{"id":64,"url":18,"linktype":19,"fieldtype":20,"cached_url":65},"98e77cd5-263a-49e5-9fe0-ddf75b4edab2","helpcenter/",[67,72,77,81],{"_uid":68,"link":69,"label":70,"component":71},"8773a68c-4d6d-423a-8ac2-ec9a238534cd",{"id":18,"url":35,"linktype":36,"fieldtype":20,"cached_url":35},"Logga in","GlobalFooterLink",{"_uid":73,"link":74,"label":76,"component":71},"05f3ecee-00ef-4c97-9aaa-dc269275db8d",{"id":18,"url":75,"linktype":36,"fieldtype":20,"cached_url":75},"https://register.nortic.se/","Skapa konto",{"_uid":78,"link":79,"label":80,"component":71},"e2f9e734-bcf8-4db7-a1bd-479e088c284e",{"id":23,"url":18,"linktype":19,"fieldtype":20,"cached_url":24},"Boka demo",{"_uid":82,"link":83,"label":86,"component":71},"20dab9d8-b524-439f-9344-28f6962103d4",{"id":84,"url":18,"linktype":19,"fieldtype":20,"cached_url":85},"4d7b9eae-b498-4fe5-8b79-e2bcd8463feb","kontakt/","Kontakt",[88,130,167,173,176],{"_uid":89,"text":90,"label":91,"links":92,"topLabel":128,"component":129},"a891af6c-5b67-41cf-bc80-cafe8a7333b2","Ett brett utbud av tjänster som hjälper dig att växa.","Tjänster",[93,101,106,111,116,122],{"_uid":94,"icon":95,"link":96,"label":99,"component":100},"46744991-906d-4b1a-b51e-9ec2fb96c41d","event-manager",{"id":97,"url":18,"linktype":19,"fieldtype":20,"cached_url":98},"3c62d58c-b949-4d05-ae43-3971a097c64f","tjanster/event-manager","Event Manager","GlobalNavigationLink",{"_uid":102,"icon":103,"link":104,"label":105,"component":100},"3423b4df-a0f2-4cd7-97bf-3546585c1fd6","insight",{"id":49,"url":18,"linktype":19,"fieldtype":20,"cached_url":50},"Insight",{"_uid":107,"icon":108,"link":109,"label":110,"component":100},"c086e411-df9a-46ad-b0ec-190f58e96464","marketing",{"id":61,"url":18,"linktype":19,"fieldtype":20,"cached_url":62},"Marketing",{"_uid":112,"icon":113,"link":114,"label":115,"component":100},"7026f982-c90a-43fa-b221-4ea82fdf14c1","planner",{"id":52,"url":18,"linktype":19,"fieldtype":20,"cached_url":53},"Planner",{"_uid":117,"icon":18,"link":118,"label":121,"component":100},"581ee6d8-bd61-4337-b72a-feb1371bdb77",{"id":119,"url":18,"linktype":19,"fieldtype":20,"cached_url":120},"303fa80c-5bcc-4015-9652-a0fee09c6174","partners","Partners",{"_uid":123,"icon":18,"link":124,"label":127,"component":100},"511379af-c30a-4614-ad92-1899a30c2ded",{"id":125,"url":18,"linktype":19,"fieldtype":20,"cached_url":126},"0d6dce18-48db-4dc6-b92b-c5c315ad1908","nyheter/","Nyheter","The Nortic Suite","GlobalNavigationLinkGroup",{"_uid":131,"text":132,"label":133,"links":134,"topLabel":166,"component":129},"2dea35ef-78ed-4ea7-8202-d0c29783ebea","Upptäck våra use cases och lösningar för olika typer av verksamheter och behov.","Segment",[135,142,148,154,160],{"_uid":136,"card":137,"icon":18,"link":138,"label":141,"component":100},"93507190-3b22-4413-9909-96e487645168",true,{"id":139,"url":18,"linktype":19,"fieldtype":20,"cached_url":140},"0e92218d-c6c5-4039-bb89-6f2f76e75af1","segment/live","Live",{"_uid":143,"card":137,"icon":18,"link":144,"label":147,"component":100},"2fb64d7c-50ff-4d1f-a97c-b61ffd8da84c",{"id":145,"url":18,"linktype":19,"fieldtype":20,"cached_url":146},"c1477250-fb6e-48de-b559-85dec8d569cc","segment/venue","Venue",{"_uid":149,"card":137,"icon":18,"link":150,"label":153,"component":100},"ac9e88b9-51a2-4653-8435-1177e74f2129",{"id":151,"url":18,"linktype":19,"fieldtype":20,"cached_url":152},"17c2b2df-e167-48f1-9e65-2531c7912e2d","segment/entry","Entry",{"_uid":155,"icon":18,"link":156,"label":159,"component":100},"a54eb8a5-1d89-4423-a2fb-2d191152187c",{"id":157,"url":18,"linktype":19,"fieldtype":20,"cached_url":158},"a0cfe308-9960-4327-84f7-eaa252a27475","segment/sport","Sport",{"_uid":161,"icon":18,"link":162,"label":165,"component":100},"073097c1-b663-41a6-9105-04826f2f7647",{"id":163,"url":18,"linktype":19,"fieldtype":20,"cached_url":164},"535b3de1-6397-4a6c-87bc-e5e9ccff2e1d","segment/travel","Travel","Use cases",{"_uid":168,"icon":18,"link":169,"label":172,"component":100},"b6ccf9bb-c2d8-4cc1-9e8f-d95004059682",{"id":170,"url":18,"linktype":19,"fieldtype":20,"cached_url":171},"9e06c289-836e-4550-9fca-269f479fbdc4","referenser/","Referenser",{"_uid":174,"icon":18,"link":175,"label":86,"component":100},"245f75b3-a36c-454a-b4a9-1c3b0009e042",{"id":84,"url":18,"linktype":19,"fieldtype":20,"cached_url":85},{"_uid":177,"card":178,"icon":18,"link":179,"label":180,"component":100},"33991f5d-0600-448c-a4e7-96875a1f7fae",false,{"id":31,"url":18,"linktype":19,"fieldtype":20,"cached_url":32},"Köp biljetter",[182,186,190],{"_uid":183,"link":184,"label":185,"component":71},"d4cfab16-1384-4cd1-b2e6-c08adfa0c5d0",{"id":18,"url":46,"linktype":36,"fieldtype":20,"cached_url":46},"Hitta min biljett",{"_uid":187,"link":188,"label":189,"component":71},"597040ca-00e8-4d83-b216-4848fd9a1666",{"id":64,"url":18,"linktype":19,"fieldtype":20,"cached_url":65},"Hjälpcenter",{"_uid":191,"link":192,"label":193,"component":71},"5c412ecf-b6d3-4990-9d62-6b609604ef8e",{"id":17,"url":18,"linktype":19,"fieldtype":20,"cached_url":21},"Sök",[195,201,207,213,219],{"_uid":196,"icon":18,"link":197,"label":200,"component":100},"a5d8a296-4cd9-4b61-81c0-49b4adc52e8c",{"id":198,"url":18,"linktype":19,"fieldtype":20,"cached_url":199},"ea8bf1ee-259a-40e9-9f76-c7dbaa347ad3","kategorier/","Kategorier",{"_uid":202,"icon":18,"link":203,"label":206,"component":100},"a21b7104-afe2-4083-8df8-d7c39d838c4d",{"id":204,"url":18,"linktype":19,"fieldtype":20,"cached_url":205},"8efdf0d4-549b-4f81-887e-31dbcb5797ab","kategorier/live/konsert","Konserter",{"_uid":208,"icon":18,"link":209,"label":212,"component":100},"c2ce8344-2637-40fb-9668-3ac1164e2dc3",{"id":210,"url":18,"linktype":19,"fieldtype":20,"cached_url":211},"2bb4e6dc-30c3-49f0-8cdf-43bc8756763d","kategorier/live/teater","Teater",{"_uid":214,"icon":18,"link":215,"label":218,"component":100},"0b3efa74-9b47-4724-a5b3-7975517cb8cb",{"id":216,"url":18,"linktype":19,"fieldtype":20,"cached_url":217},"df56f6a9-cabd-4a84-acb1-aa6437cc7536","kategorier/live/humor","Humor",{"_uid":220,"card":178,"icon":18,"link":221,"label":222,"component":100},"c8293733-989a-4de3-9ee4-458bafbadd54",{"id":42,"url":18,"linktype":19,"fieldtype":20,"cached_url":43},"Arrangör? Sälj med oss","https://www.facebook.com/nortic.se/","https://www.linkedin.com/company/nortic-ab/",[226,229,235],{"_uid":227,"link":228,"label":127,"component":71},"58b09ba9-346d-4e40-8fce-a94dddca7936",{"id":125,"url":18,"linktype":19,"fieldtype":20,"cached_url":126},{"_uid":230,"link":231,"label":234,"component":71},"b8a0f62f-6580-447d-8e2f-cdb743da3a99",{"id":232,"url":18,"linktype":19,"fieldtype":20,"cached_url":233},"6eb9e5d0-31ed-411b-810e-5ad21cf467a8","om","Om oss",{"_uid":236,"link":237,"label":240,"component":71},"641e5455-7e4f-4ca7-818c-c845761eebd7",{"id":238,"url":18,"linktype":19,"fieldtype":20,"cached_url":239},"fcd66ffe-beaf-44f4-bde2-c0df9ada3fec","jobb/","Jobba hos oss",{"id":18,"url":55,"linktype":36,"fieldtype":20,"cached_url":55},[243,246,249,252],{"_uid":244,"link":245,"label":127,"component":71},"6e034f34-f610-4ce7-bac2-47237435c466",{"id":125,"url":18,"linktype":19,"fieldtype":20,"cached_url":126},{"_uid":247,"link":248,"label":234,"component":71},"a5f360ba-3649-4f45-a750-e00eef959080",{"id":232,"url":18,"linktype":19,"fieldtype":20,"cached_url":233},{"_uid":250,"link":251,"label":240,"component":71},"ab3eff9f-fbf2-4b8f-80e5-325d4eabf62c",{"id":238,"url":18,"linktype":19,"fieldtype":20,"cached_url":239},{"_uid":253,"link":254,"label":256,"component":71},"1498ca71-c2a4-4ddc-851a-b504a0f2590e",{"id":18,"url":35,"target":255,"linktype":36,"fieldtype":20,"cached_url":35},"_self","Logga in som arrangör",[],{"id":97,"url":18,"linktype":19,"fieldtype":20,"cached_url":98},"https://www.instagram.com/norticab/",[261,267,273,277,283],{"_uid":262,"link":263,"label":266,"component":71},"98bcade3-1676-48ba-949b-76ee194f9038",{"id":264,"url":18,"linktype":19,"fieldtype":20,"cached_url":265},"dfbacfdb-5690-47af-9293-812e294ea2af","policy/cookie-dataskydd","Cookiepolicy",{"_uid":268,"link":269,"label":272,"component":71},"ce48c2f1-fc7b-42dc-850e-9e7aa2d079c0",{"id":270,"url":18,"linktype":19,"fieldtype":20,"cached_url":271},"0e48a933-dbd3-4c21-bfe1-273162f753be","policy/integritetsinstallningar","Integritetsinställningar",{"_uid":274,"link":275,"label":276,"component":71},"e99cca90-839c-4ed2-9f83-4090dda72260",{"id":264,"url":18,"linktype":19,"fieldtype":20,"cached_url":265},"Integritetspolicy",{"_uid":278,"link":279,"label":282,"component":71},"679758fd-fb21-48f5-96bc-5893206a36c9",{"id":280,"url":18,"linktype":19,"fieldtype":20,"cached_url":281},"e51259f0-5c60-429e-932a-b68f7780b943","policy/tillganglighetsredogorelse","Tillgänglighetsredogörelse",{"_uid":284,"link":285,"label":288,"component":71},"fc6f3b5b-519e-47ee-b435-f49628f8e045",{"id":286,"url":18,"linktype":19,"fieldtype":20,"cached_url":287},"def142b6-5373-405e-8c58-f376f7bb6fe0","policy/kopvillkor","Köpvillkor","Prova gratis",[291,294,297,300,305],{"_uid":292,"link":293,"label":288,"component":71},"4dda788b-ab66-4d18-a5f7-10c6c212d60f",{"id":286,"url":18,"linktype":19,"fieldtype":20,"cached_url":287},{"_uid":295,"link":296,"label":266,"component":71},"5f95e7a2-0621-4bd2-a68b-7ddd1e802e33",{"id":264,"url":18,"linktype":19,"fieldtype":20,"cached_url":265},{"_uid":298,"link":299,"label":272,"component":71},"b834ce08-4abe-4431-b42d-131dd667df91",{"id":270,"url":18,"linktype":19,"fieldtype":20,"cached_url":271},{"_uid":301,"link":302,"label":276,"component":71},"b19d89d9-28e6-430b-9610-3d60f18fafcc",{"id":303,"url":18,"linktype":19,"fieldtype":20,"cached_url":304},"7017045e-b04f-44be-a941-53f5f8dea89a","policy/integritetspolicy",{"_uid":306,"link":307,"label":282,"component":71},"a174a968-25e3-4513-b104-d09beab6fa43",{"id":280,"url":18,"linktype":19,"fieldtype":20,"cached_url":281},{"data":309,"headers":517},{"story":310,"cv":493,"rels":494,"links":495,"assets":496},{"name":311,"created_at":312,"published_at":313,"updated_at":314,"id":315,"uuid":316,"content":317,"slug":389,"full_slug":485,"sort_by_date":328,"position":486,"tag_list":487,"is_startpage":178,"parent_id":488,"meta_data":328,"group_id":489,"first_published_at":490,"release_id":328,"lang":491,"path":328,"alternates":492,"default_full_slug":328,"translated_slugs":328},"Sommarteatern i Ystad","2026-11-04T10:05:39.430Z","2026-11-05T10:17:32.598Z","2026-11-05T10:17:32.618Z",237965883172688,"25d0a0b0-0e2c-4004-94e9-a4ff3130be4f",{"seo":318,"_uid":323,"tags":324,"title":311,"content":325,"component":476,"heroImage":477,"mainTitle":482,"moreCases":483,"quoteText":484,"quoteAuthor":370,"shortDescription":322},{"_uid":319,"title":320,"plugin":321,"og_image":18,"og_title":18,"description":322,"twitter_image":18,"twitter_title":18,"og_description":18,"twitter_description":18},"04b42849-3c4d-4ffa-bb5d-42ed9c001c7a","Sommarteatern i Ystad - Referenser","seo_metatags","Med riktad annonsering på Google, Facebook och Instagram och ett datadrivet arbetssätt slog Sommarteatern i Ystad sitt tidigare publikrekord. Sommaren 2026 blev föreningens bästa någonsin.","c03bdd56-bde7-43a7-8865-3f4c81828f4c",[141],{"type":326,"attrs":327,"content":329},"doc",{"backgroundColor":328},null,[330,337,342,352,359,364,371,376,381,400,405,410,415,420,425,430,435,440,445,450,456,461],{"type":331,"attrs":332,"content":333},"paragraph",{"textAlign":328},[334],{"text":335,"type":336},"Sommarteatern i Ystad är en ideell teaterförening som sedan 25 år tillbaka skapar teaterupplevelser för hela familjen. Varje sommar sätter föreningen upp en större utomhusproduktion på sin egen scen, Scen Öja, strax utanför Ystad. Under jubileumsåret 2026 stod Oliver Twist på programmet och ambitionen var tydlig: att nå en ännu större publik.","text",{"type":331,"attrs":338,"content":339},{"textAlign":328},[340],{"text":341,"type":336},"Efter flera år av positiv publikutveckling ville Sommarteatern ta nästa steg. Med god lokalkännedom och ett etablerat marknadsföringsarbete i ryggen valde de att komplettera sina egna insatser med Nortics marknadsföringstjänster.",{"type":343,"attrs":344},"blok",{"id":345,"body":346},"ee8e07e7-0490-41bc-846c-acc85d1bb60f",[347],{"_uid":348,"quote":349,"author":350,"component":351},"i-2815c390-c0ac-426d-8d97-e24b6987387c","Vi kan vår verksamhet, vår publik och vårt lokala område väldigt bra, men vi såg en stor fördel i att kombinera det med Nortics kunskap om biljettförsäljning och digital marknadsföring. Framför allt tyckte vi om att satsningen kunde utgå från faktisk försäljningsdata och inte bara från känslan av att ”nu borde vi annonsera lite mer”.","Hannes, Verksamhetschef","AtomQuote",{"type":353,"attrs":354,"content":356},"heading",{"level":355,"textAlign":328},2,[357],{"text":358,"type":336},"En plattform som förenklar arbetet bakom kulisserna",{"type":331,"attrs":360,"content":361},{"textAlign":328},[362],{"text":363,"type":336},"Med omkring 75 föreställningar varje år behöver Sommarteatern en biljettplattform som gör det smidigt att både skapa evenemang och hantera försäljningen. I Nortic Event Manager samlar de hela sin biljettförsäljning, från att lägga upp nya föreställningar till att följa bokningsläget under säsongen.",{"type":343,"attrs":365},{"id":345,"body":366},[367],{"_uid":368,"quote":369,"author":370,"component":351},"i-66a912bb-167f-42b5-8f5d-4233546f1400","Vi har testat flera biljettföretag genom åren men det finns inget verktyg som fungerar så smidigt och snabbt som Nortics när det kommer till att skapa evenemang.","Hannes, Verksamhetsledare",{"type":331,"attrs":372,"content":373},{"textAlign":328},[374],{"text":375,"type":336},"Med Nortic Insight har Sommarteatern dessutom fått möjlighet att arbeta mer datadrivet. Genom att följa försäljningsstatistik, jämföra perioder och analysera publikens köpbeteenden kan de fatta mer välgrundade beslut och anpassa sina marknadsföringsinsatser efter hur försäljningen faktiskt utvecklas.",{"type":331,"attrs":377,"content":378},{"textAlign":328},[379],{"text":380,"type":336},"För Sommarteatern handlar det inte bara om att se hur många biljetter som sålts, utan också om att förstå vad som driver försäljningen och hur de själva kan påverka resultatet.",{"type":343,"attrs":382},{"id":383,"body":384},"cd02ad56-035d-41bf-a72e-f72fdbdc554e",[385],{"_uid":386,"image":387,"component":399},"i-0584a9a0-686f-4bf2-8a24-90c3996a4275",{"id":388,"alt":389,"name":390,"focus":18,"title":18,"source":18,"filename":391,"copyright":18,"fieldtype":392,"meta_data":393,"is_external_url":178,"content_type":395,"width":396,"height":397,"aspect_ratio":398},237968770429474,"sommarteatern-i-ystad","sommarteatern-i-ystad-1.jpg","https://a.storyblok.com/f/289336610377739/4000x6000/32ace9a57d/sommarteatern-i-ystad-1.jpg","asset",{"alt":389,"size":394},"4000x6000","image/jpeg",4000,6000,0.6666666666666666,"AtomImage",{"type":353,"attrs":401,"content":402},{"level":355,"textAlign":328},[403],{"text":404,"type":336},"Tidigare biljettköp gav nya möjligheter",{"type":331,"attrs":406,"content":407},{"textAlign":328},[408],{"text":409,"type":336},"Genom en kombination av annonsering på Google, Facebook och Instagram arbetade Nortics marknadsavdelning med att nå både befintliga och nya målgrupper. Samtidigt kunde Sommarteatern följa försäljningens utveckling genom Nortic Insight och använda insikterna för att fatta beslut under kampanjperioden.",{"type":331,"attrs":411,"content":412},{"textAlign":328},[413],{"text":414,"type":336},"En av de tydligaste effekterna var att biljettförsäljningen tog fart tidigare än vanligt. För en utomhusteater, där försäljningen ofta påverkas av både väder och sena köpbeslut, gjorde det stor skillnad. Att tidigt se bokningarna öka gav både trygghet och möjlighet att arbeta mer strategiskt under resten av försäljningsperioden.",{"type":331,"attrs":416,"content":417},{"textAlign":328},[418],{"text":419,"type":336},"När vissa föreställningar började fyllas kunde Sommarteatern dessutom använda det i sin kommunikation och styra efterfrågan mot andra datum. Istället för att behöva driva stora delar av försäljningen i slutet av säsongen fick föreningen bättre framförhållning.",{"type":353,"attrs":421,"content":422},{"level":355,"textAlign":328},[423],{"text":424,"type":336},"En rekordsommar som överträffade målen",{"type":331,"attrs":426,"content":427},{"textAlign":328},[428],{"text":429,"type":336},"Inför sommaren hade Sommarteatern satt ett mål på 5 500 besökare, efter att ha välkomnat omkring 5 300 året innan. När säsongen summerades hade målet överträffats med god marginal.",{"type":331,"attrs":431,"content":432},{"textAlign":328},[433],{"text":434,"type":336},"Resultatet blev 5 709 besökare fördelade på 25 föreställningar, varav hela 12 var slutsålda. Det innebar föreningens bästa publikresultat någonsin.",{"type":331,"attrs":436,"content":437},{"textAlign":328},[438],{"text":439,"type":336},"Men framgången handlade inte enbart om fler besökare. Genom Nortic Event Manager och Insight fick föreningen också bättre möjligheter att följa bokningsläget, förstå publikens köpbeteenden och se hur marknadsföringen påverkade försäljningen.",{"type":353,"attrs":441,"content":442},{"level":355,"textAlign":328},[443],{"text":444,"type":336},"Högre ambitioner inför nästa säsong",{"type":331,"attrs":446,"content":447},{"textAlign":328},[448],{"text":449,"type":336},"Efter rekordåret blickar Sommarteatern redan framåt mot 2027, med högre publikmål. Erfarenheterna från årets satsning har gett föreningen större förståelse för hur de kan arbeta med sin biljettförsäljning över tid.",{"type":343,"attrs":451},{"id":345,"body":452},[453],{"_uid":454,"quote":455,"author":370,"component":351},"i-eb5d6598-cedd-4e29-a5ef-1b9bb7de3eea","Det bästa är att det inte känns som att vi bara har ett biljettsystem eller köpt marknadsföring, utan att vi har någon att bolla biljettförsäljningen med och som faktiskt vill att våra evenemang ska lyckas.",{"type":331,"attrs":457,"content":458},{"textAlign":328},[459],{"text":460,"type":336},"För Sommarteatern har samarbetet med Nortic därmed blivit mer än en marknadsföringsinsats, det har blivit ett partnerskap med gemensamt fokus på att utveckla verksamheten och nå fler besökare.",{"type":343,"attrs":462},{"id":383,"body":463},[464],{"_uid":465,"image":466,"component":399},"i-b25f4d0f-80b5-4049-a734-b20f5e180e37",{"id":467,"alt":468,"name":469,"focus":18,"title":18,"source":18,"filename":470,"copyright":18,"fieldtype":392,"meta_data":471,"is_external_url":178,"content_type":472,"width":473,"height":474,"aspect_ratio":475},237968917340749,"sommarteatern-i-ystad-logo","sommarteatern-i-ystad-logo.png","https://a.storyblok.com/f/289336610377739/1804x1105/526feb6390/sommarteatern-i-ystad-logo.png",{"alt":468},"image/png",1804,1105,1.632579185520362,"LayoutCase",{"id":478,"alt":389,"name":390,"focus":18,"title":18,"source":18,"filename":479,"copyright":18,"fieldtype":392,"meta_data":480,"is_external_url":178,"content_type":395,"width":397,"height":396,"aspect_ratio":481},237966101512042,"https://a.storyblok.com/f/289336610377739/6000x4000/d992764181/sommarteatern-i-ystad-1.jpg",{"alt":389},1.5,"Rekordpublik för Sommarteatern i Ystad med Nortic som marknadsföringspartner",[],"Vi kan vår verksamhet, vår publik och vårt lokala område väldigt bra, men vi såg en stor fördel i att kombinera det med Nortics kunskap om biljettförsäljning och digital marknadsföring.","referenser/sommarteatern-i-ystad",-90,[],160994020749530,"1e9712fd-70f5-47c6-b0f7-f41e2028fece","2026-11-05T07:26:12.481Z","default",[],1793960823,[],[],[497,504,510],{"id":478,"alt":389,"content_length":498,"content_type":395,"copyright":18,"created_at":499,"deleted_at":328,"focus":18,"is_private":178,"title":18,"updated_at":500,"s3_filename":501,"meta_data":502},12530535,"2026-11-04T10:06:32.751Z","2026-11-04T10:06:35.872Z","f/289336610377739/6000x4000/d992764181/sommarteatern-i-ystad-1.jpg",{"alt":389,"size":503},"6000x4000",{"id":388,"alt":389,"content_length":505,"content_type":395,"copyright":18,"created_at":506,"deleted_at":328,"focus":18,"is_private":178,"title":18,"updated_at":507,"s3_filename":508,"meta_data":509},14941966,"2026-11-04T10:17:24.342Z","2026-11-04T10:17:34.941Z","f/289336610377739/4000x6000/32ace9a57d/sommarteatern-i-ystad-1.jpg",{"alt":389,"size":394},{"id":467,"alt":468,"content_length":511,"content_type":472,"copyright":18,"created_at":512,"deleted_at":328,"focus":18,"is_private":178,"title":18,"updated_at":513,"s3_filename":514,"meta_data":515},561586,"2026-11-04T10:18:00.209Z","2026-11-04T10:18:02.236Z","f/289336610377739/1804x1105/526feb6390/sommarteatern-i-ystad-logo.png",{"alt":468,"size":516},"1804x1105",{"age":518,"cache-control":519,"connection":520,"content-encoding":521,"content-type":522,"date":523,"etag":524,"referrer-policy":525,"sb-be-version":526,"server":527,"strict-transport-security":528,"transfer-encoding":529,"vary":530,"via":531,"x-amz-cf-id":532,"x-amz-cf-pop":533,"x-cache":534,"x-content-type-options":535,"x-frame-options":536,"x-permitted-cross-domain-policies":537,"x-request-id":538,"x-runtime":539,"x-xss-protection":540},"225223","max-age=0, public, s-maxage=604800, stale-if-error=3600","keep-alive","gzip","application/json; charset=utf-8","Fri, 06 Nov 2026 10:29:03 GMT","W/\"1181663b8437803b5d30c151582b5726\"","strict-origin-when-cross-origin","5.1002.0","nginx","max-age=31536000","chunked","Origin,Accept-Encoding","1.1 9a21c1acba3e1e78a8f3c7a89ede6be8.cloudfront.net (CloudFront)","VTx9Z9-f_kwBvMrsD6zPaeZ8JWzeEbtZqCbMshobhzRjUEs3B5vYYw==","ARN53-P4","Hit from cloudfront","nosniff","SAMEORIGIN","none","65df1247-28f6-4f3e-b2da-f646ac71b9c7","0.020608","0",[542,544,546,548,550],{"id":543,"name":141,"value":141,"dimension_value":141},174339893290903,{"id":545,"name":147,"value":147,"dimension_value":147},174340284729241,{"id":547,"name":153,"value":153,"dimension_value":153},174340384130970,{"id":549,"name":165,"value":165,"dimension_value":165},174340402501531,{"id":551,"name":552,"value":552,"dimension_value":552},174340424001436,"Sports",[554,557,559],{"label":555,"href":556},"Hem","/",{"label":172,"href":558},"/referenser/",{"label":311},{"stories":561,"page":640,"perPage":641,"total":642},[562,571,605],{"name":311,"created_at":312,"published_at":313,"updated_at":314,"id":315,"uuid":316,"content":563,"slug":389,"full_slug":485,"sort_by_date":328,"position":486,"tag_list":569,"is_startpage":178,"parent_id":488,"meta_data":328,"group_id":489,"first_published_at":490,"release_id":328,"lang":491,"path":328,"alternates":570,"default_full_slug":328,"translated_slugs":328},{"seo":564,"_uid":323,"tags":565,"title":311,"component":476,"heroImage":566,"mainTitle":482,"moreCases":568,"quoteText":484,"quoteAuthor":370,"shortDescription":322},{"_uid":319,"title":320,"plugin":321,"og_image":18,"og_title":18,"description":322,"twitter_image":18,"twitter_title":18,"og_description":18,"twitter_description":18},[141],{"id":478,"alt":389,"name":390,"focus":18,"title":18,"source":18,"filename":479,"copyright":18,"fieldtype":392,"meta_data":567,"is_external_url":178,"content_type":395,"width":397,"height":396,"aspect_ratio":481},{"alt":389},[],[],[],{"name":572,"created_at":573,"published_at":574,"updated_at":575,"id":576,"uuid":577,"content":578,"slug":587,"full_slug":599,"sort_by_date":328,"position":600,"tag_list":601,"is_startpage":178,"parent_id":488,"meta_data":328,"group_id":602,"first_published_at":603,"release_id":328,"lang":491,"path":328,"alternates":604,"default_full_slug":328,"translated_slugs":328},"Monarch Music Group","2026-06-10T11:45:59.823Z","2026-11-04T10:14:19.931Z","2026-11-04T10:14:19.946Z",185968065876844,"89ab4885-a551-40e1-a74a-4b3132073234",{"seo":579,"_uid":583,"tags":584,"title":572,"component":476,"heroImage":585,"mainTitle":594,"moreCases":595,"quoteText":596,"quoteAuthor":597,"shortDescription":598},{"_uid":580,"title":581,"plugin":321,"og_image":18,"og_title":18,"description":582,"twitter_image":18,"twitter_title":18,"og_description":18,"twitter_description":18},"5a1dbb8b-7d72-4f13-ab45-f6eca9cabf2a","Monarch Music Group - Referenser","Monarch har under många år producerat turnéer, konserter och större liveevenemang över hela landet. Sedan 2014 har de använt Nortic för biljettförsäljning, publikdata och marknadsföring kring turnéer och liveevenemang runt om i Sverige.","dc7f5874-bac1-4631-a58c-9282d4240f45",[141],{"id":586,"alt":587,"name":588,"focus":18,"title":18,"source":18,"filename":589,"copyright":18,"fieldtype":392,"meta_data":590,"is_external_url":178,"content_type":395,"width":591,"height":592,"aspect_ratio":593},185968607440431,"monarch-music-group","monarch-music-group.jpg","https://a.storyblok.com/f/289336610377739/1024x683/67cb315128/monarch-music-group.jpg",{"alt":587,"title":18,"source":18,"copyright":18},1024,683,1.499267935578331,"När kunddata blir nyckeln till smartare evenemang",[],"Insight har hjälpt oss mycket, både med att sälja biljetter och att lära känna våra kunder bättre.","Joakim Jordansson, Marknadsansvarig","Monarch har under många år producerat turnéer, konserter och större liveevenemang över hela landet. Genom verksamheten har teamet arbetat med allt från barn- och familjeproduktioner till större destinationsbaserade koncept som Gåsemora på Gotland. Sedan 2014 har de använt Nortic för biljettförsäljning, publikdata och marknadsföring kring turnéer och liveevenemang runt om i Sverige. ","referenser/monarch-music-group",-50,[],"29468fdb-79ea-4a6b-8098-e6979f37052c","2026-06-10T11:51:56.783Z",[],{"name":606,"created_at":607,"published_at":608,"updated_at":609,"id":610,"uuid":611,"content":612,"slug":633,"full_slug":634,"sort_by_date":328,"position":635,"tag_list":636,"is_startpage":178,"parent_id":488,"meta_data":328,"group_id":637,"first_published_at":638,"release_id":328,"lang":491,"path":328,"alternates":639,"default_full_slug":328,"translated_slugs":328},"Northevent","2026-04-08T20:07:37.376Z","2026-11-04T10:15:09.645Z","2026-11-04T10:15:09.662Z",163795998249037,"d3edf3e3-efe9-41ff-ad1c-5176c06dfc8c",{"seo":613,"_uid":617,"tags":618,"title":606,"component":476,"heroImage":619,"mainTitle":628,"moreCases":629,"quoteText":630,"quoteAuthor":631,"shortDescription":632},{"_uid":614,"title":615,"plugin":321,"og_image":18,"og_title":18,"description":616,"twitter_image":18,"twitter_title":18,"og_description":18,"twitter_description":18},"cada8eb2-28b8-4816-89ee-7aa0c627e7b9","Northevent - Referenser","Northevent arrangerar konserter över hela Sverige tillsammans med både etablerade och nya artister. Sedan 2020 använder Northevent Nortic som plattform för biljettförsäljning, publikhantering och nyhetsutskick.","3e257eef-a088-4681-bb2f-617487d85d7d",[141],{"id":620,"alt":621,"name":622,"focus":18,"title":18,"source":18,"filename":623,"copyright":18,"fieldtype":392,"meta_data":624,"is_external_url":178,"content_type":395,"width":625,"height":626,"aspect_ratio":627},185965310999753,"dais-northevent","dais-northevent.jpg","https://a.storyblok.com/f/289336610377739/2500x1667/e5f64ce603/dais-northevent.jpg",{"alt":621,"title":18,"source":18,"copyright":18},2500,1667,1.4997000599880024,"När relation, enkelhet och flexibilitet blir avgörande",[],"Det är supersmidigt att lägga upp evenemang på plattformen. Jämfört med andra biljettsystem är Nortic överlägset enklast att använda.","Markus Nyström, VD","Northevent arrangerar konserter över hela Sverige tillsammans med både etablerade och nya artister. Verksamheten drivs med ett tydligt fokus på samarbeten med välgörenhetsorganisationer, där Erikshjälpen idag är den främsta partnern bakom evenemangen. Arbetet har också uppmärksammats utanför branschen. Under året nominerades samarbetet mellan Northevent och Erikshjälpen till Stenbeckspriset – ett pris som uppmärksammar framstående initiativ inom välgörenhet och samhällsnytta.","northevent","referenser/northevent",-30,[],"da8c93b0-1330-43a6-a6ff-0d7b48a98f79","2026-06-10T11:42:55.059Z",[],1,3,4,{"name":172,"created_at":644,"published_at":645,"updated_at":646,"id":647,"uuid":170,"content":648,"slug":664,"full_slug":171,"sort_by_date":328,"position":665,"tag_list":666,"is_startpage":137,"parent_id":488,"meta_data":328,"group_id":667,"first_published_at":668,"release_id":328,"lang":491,"path":328,"alternates":669,"default_full_slug":328,"translated_slugs":328},"2026-04-06T19:42:43.469Z","2026-09-08T17:37:28.139Z","2026-09-08T17:37:28.447Z",163082090408678,{"seo":649,"_uid":653,"lead":654,"text":655,"title":662,"component":663},{"_uid":650,"title":651,"plugin":321,"og_image":18,"og_title":18,"description":652,"twitter_image":18,"twitter_title":18,"og_description":18,"twitter_description":18},"ac1033f6-bfa7-4953-a580-387849b24cca","Kundcase och referenser","Se hur arrangörer och verksamheter använder Nortic för att förenkla sin biljettförsäljning, lära känna sin publik och skapa bättre upplevelser.","8ce76d3d-5eab-4042-bcb2-719bb206b4b8","Läs om våra kunders framgångar",{"type":326,"content":656},[657],{"type":331,"attrs":658,"content":659},{"textAlign":328},[660],{"text":661,"type":336},"Varje arrangör har sina egna förutsättningar, men behovet av smidiga processer, värdefulla insikter och en stark besökarupplevelse är gemensamt. Här har vi samlat några exempel på hur Nortics lösningar hjälper arrangörer att växa, effektivisera sin verksamhet och skapa framgångsrika evenemang.","Våra referenscase","LayoutCaseIndex","referenser",-100,[],"1a881517-60fe-48df-9c47-f0a5649328ad","2026-06-10T09:13:11.824Z",[],1794186165670]