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At the same time, Sommarteatern could follow the development of sales through Nortic Insight and use the insights to make decisions during the campaign period.",{"type":332,"attrs":412,"content":413},{"textAlign":329},[414],{"text":415,"type":337},"One of the clearest effects was that ticket sales picked up earlier than usual. For an open-air theatre, where sales are often affected by both the weather and late purchase decisions, this made a big difference. Being able to see bookings increase early on provided both reassurance and the opportunity to work more strategically during the rest of the sales period.",{"type":332,"attrs":417,"content":418},{"textAlign":329},[419],{"text":420,"type":337},"When certain performances started to fill up, Sommarteatern could also use that in their communication and direct demand towards other dates. Instead of having to drive a large portion of sales at the end of the season, the association gained better forward planning.",{"type":354,"attrs":422,"content":423},{"level":356,"textAlign":329},[424],{"text":425,"type":337},"A record-breaking summer that exceeded the goals",{"type":332,"attrs":427,"content":428},{"textAlign":329},[429],{"text":430,"type":337},"Ahead of the summer, Sommarteatern set a goal of 5,500 visitors, after having welcomed around 5,300 the year before. When the season was summed up, the goal had been exceeded by a good margin.",{"type":332,"attrs":432,"content":433},{"textAlign":329},[434],{"text":435,"type":337},"The result was 5,709 visitors spread over 25 performances, 12 of which were completely sold out. This meant the association’s best audience result ever.",{"type":332,"attrs":437,"content":438},{"textAlign":329},[439],{"text":440,"type":337},"But the success was not only about more visitors. Through Nortic Event Manager and Insight, the association also gained better opportunities to monitor bookings, understand audience purchasing behaviours and see how marketing affected sales.",{"type":354,"attrs":442,"content":443},{"level":356,"textAlign":329},[444],{"text":445,"type":337},"Higher ambitions for next season",{"type":332,"attrs":447,"content":448},{"textAlign":329},[449],{"text":450,"type":337},"After the record year, Sommarteatern is already looking ahead to 2027, with higher audience targets. The experiences from this year’s initiative have given the association a greater understanding of how they can work with their ticket sales over time.",{"type":344,"attrs":452},{"id":346,"body":453},[454],{"_uid":455,"quote":456,"author":371,"component":352},"035c889a-d35a-4030-9782-4201e99c7424","Det bästa är att det inte känns som att vi bara har ett biljettsystem eller köpt marknadsföring, utan att vi har någon att bolla biljettförsäljningen med och som faktiskt vill att våra evenemang ska lyckas.",{"type":332,"attrs":458,"content":459},{"textAlign":329},[460],{"text":461,"type":337},"For Sommarteatern, the collaboration with Nortic has thus become more than a marketing initiative; it has become a partnership with a shared focus on developing the organisation and reaching more visitors.",{"type":344,"attrs":463},{"id":384,"body":464},[465],{"_uid":466,"image":467,"component":400},"88204960-c812-4072-9209-d11be6a4b015",{"id":468,"alt":469,"name":470,"focus":18,"title":18,"source":18,"filename":471,"copyright":18,"fieldtype":393,"meta_data":472,"is_external_url":178,"content_type":473,"width":474,"height":475,"aspect_ratio":476},237968917340749,"sommarteatern-i-ystad-logo","sommarteatern-i-ystad-logo.png","https://a.storyblok.com/f/289336610377739/1804x1105/526feb6390/sommarteatern-i-ystad-logo.png",{"alt":469},"image/png",1804,1105,1.632579185520362,"LayoutCase",{"id":479,"alt":390,"name":391,"focus":18,"title":18,"source":18,"filename":480,"copyright":18,"fieldtype":393,"meta_data":481,"is_external_url":178,"content_type":396,"width":398,"height":397,"aspect_ratio":482},237966101512042,"https://a.storyblok.com/f/289336610377739/6000x4000/d992764181/sommarteatern-i-ystad-1.jpg",{"alt":390},1.5,"Record crowd for Sommarteatern in Ystad with Nortic as marketing partner",[],"Vi kan vår verksamhet, vår publik och vårt lokala område väldigt bra, men vi såg en stor fördel i att kombinera det med Nortics kunskap om biljettförsäljning och digital marknadsföring.","Hannes, Verksamhetsledare","With targeted advertising on Google, Facebook and Instagram and a data-driven approach, Sommarteatern in Ystad broke its previous audience record. 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Sedan 2014 har de använt Nortic för biljettförsäljning, publikdata och marknadsföring kring turnéer och liveevenemang runt om i Sverige.","dc7f5874-bac1-4631-a58c-9282d4240f45",[140],{"id":582,"alt":583,"name":584,"focus":18,"title":18,"source":18,"filename":585,"copyright":18,"fieldtype":393,"meta_data":586,"is_external_url":178,"content_type":396,"width":587,"height":588,"aspect_ratio":589},185968607440431,"monarch-music-group","monarch-music-group.jpg","https://a.storyblok.com/f/289336610377739/1024x683/67cb315128/monarch-music-group.jpg",{"alt":583,"title":18,"source":18,"copyright":18},1024,683,1.499267935578331,"When customer data becomes the key to smarter events",[],"Insight har hjälpt oss mycket, både med att sälja biljetter och att lära känna våra kunder bättre.","Joakim Jordansson, Marketing Manager","Monarch has for many years produced tours, concerts, and larger live events across the country. Through its operations, the team has worked on everything from children's and family productions to larger destination-based concepts like Gåsemora on Gotland. Since 2014, they have used Nortic for ticket sales, audience data, and marketing around tours and live events throughout Sweden. ","en/referenser/monarch-music-group",-50,[],"29468fdb-79ea-4a6b-8098-e6979f37052c","2026-06-10T11:51:56.783Z",[],{"name":602,"created_at":603,"published_at":604,"updated_at":605,"id":606,"uuid":607,"content":608,"slug":629,"full_slug":630,"sort_by_date":329,"position":631,"tag_list":632,"is_startpage":178,"parent_id":491,"meta_data":329,"group_id":633,"first_published_at":634,"release_id":329,"lang":494,"path":329,"alternates":635,"default_full_slug":329,"translated_slugs":329},"Northevent","2026-04-08T20:07:37.376Z","2026-11-04T10:15:09.645Z","2026-11-04T10:15:09.662Z",163795998249037,"d3edf3e3-efe9-41ff-ad1c-5176c06dfc8c",{"seo":609,"_uid":613,"tags":614,"title":602,"component":477,"heroImage":615,"mainTitle":624,"moreCases":625,"quoteText":626,"quoteAuthor":627,"shortDescription":628},{"_uid":610,"title":611,"plugin":322,"og_image":18,"og_title":18,"description":612,"twitter_image":18,"twitter_title":18,"og_description":18,"twitter_description":18},"cada8eb2-28b8-4816-89ee-7aa0c627e7b9","Northevent - Referenser","Northevent arrangerar konserter över hela Sverige tillsammans med både etablerade och nya artister. Sedan 2020 använder Northevent Nortic som plattform för biljettförsäljning, publikhantering och nyhetsutskick.","3e257eef-a088-4681-bb2f-617487d85d7d",[140],{"id":616,"alt":617,"name":618,"focus":18,"title":18,"source":18,"filename":619,"copyright":18,"fieldtype":393,"meta_data":620,"is_external_url":178,"content_type":396,"width":621,"height":622,"aspect_ratio":623},185965310999753,"dais-northevent","dais-northevent.jpg","https://a.storyblok.com/f/289336610377739/2500x1667/e5f64ce603/dais-northevent.jpg",{"alt":617,"title":18,"source":18,"copyright":18},2500,1667,1.4997000599880024,"When relationship, simplicity, and flexibility become crucial",[],"Det är supersmidigt att lägga upp evenemang på plattformen. Jämfört med andra biljettsystem är Nortic överlägset enklast att använda.","Markus Nyström, CEO","Northevent organizes concerts all over Sweden with both established and new artists. The business is run with a clear focus on collaborations with charitable organizations, where Erikshjälpen is currently the main partner behind the events. The work has also been recognized outside the industry. During the year, the collaboration between Northevent and Erikshjälpen was nominated for the Stenbeck Prize – an award that recognizes outstanding initiatives in charity and social benefit.","northevent","en/referenser/northevent",-30,[],"da8c93b0-1330-43a6-a6ff-0d7b48a98f79","2026-06-10T11:42:55.059Z",[],1,3,4,[640,643,645],{"label":641,"href":642},"Hem","/en/",{"label":644,"href":170},"Referenser",{"label":312},{"name":644,"created_at":647,"published_at":648,"updated_at":649,"id":650,"uuid":169,"content":651,"slug":667,"full_slug":668,"sort_by_date":329,"position":669,"tag_list":670,"is_startpage":22,"parent_id":491,"meta_data":329,"group_id":671,"first_published_at":672,"release_id":329,"lang":494,"path":329,"alternates":673,"default_full_slug":329,"translated_slugs":329},"2026-04-06T19:42:43.469Z","2026-09-08T17:37:28.139Z","2026-09-08T17:37:28.447Z",163082090408678,{"seo":652,"_uid":656,"lead":657,"text":658,"title":665,"component":666},{"_uid":653,"title":654,"plugin":322,"og_image":18,"og_title":18,"description":655,"twitter_image":18,"twitter_title":18,"og_description":18,"twitter_description":18},"ac1033f6-bfa7-4953-a580-387849b24cca","Kundcase och referenser","Se hur arrangörer och verksamheter använder Nortic för att förenkla sin biljettförsäljning, lära känna sin publik och skapa bättre upplevelser.","8ce76d3d-5eab-4042-bcb2-719bb206b4b8","Read about our customers' successes",{"type":327,"content":659},[660],{"type":332,"attrs":661,"content":662},{"textAlign":329},[663],{"text":664,"type":337},"Every organizer has their own circumstances, but the need for smooth processes, valuable insight and a strong visitor experience is shared. Here we have gathered a few examples of how Nortic’s solutions help organizers grow, run more efficiently and create successful events.","Our customer cases","LayoutCaseIndex","referenser","en/referenser/",-100,[],"1a881517-60fe-48df-9c47-f0a5649328ad","2026-06-10T09:13:11.824Z",[],1794186171531]